Façionable (2016)

Façionable was a collaboration with This Smith that blurred the lines between reality and fiction. Using the process of planning and maintaining the content calendar of a social media platform, we created a fashion Instagram that posted every Friday between 12pm–1pm. Each week’s photo was coupled with fictionalized captions detailing our #ootd’s. The relationship between image and caption created an experience for the viewer that was just as believable as it was unbelievable.